Brand film · our own
Two sisters, one shared brain.
The short film we made to introduce ourselves, shot on a soft blue set with a lot of running around in tights.
Your brand should get out more.
Social Paid Creative Campaigns Experiences
Good ideas get around.
We make brands more interesting to follow, talk about, and spend money with.
From social strategy and content to paid ads and full-scale campaigns, we come up with the ideas, make the creative, and get it in front of the right people.
And sometimes we take things offline. Events, influencer mailers, pop-ups, and experiences that give people something to show up for.
Mischief, strategically deployed.
Our design stays disciplined so the idea has room to misbehave. Underneath the fun is a method we have refined over seven years of making content for brands people remember.
Behavioral Growth Model™
Our core framework starts with how people actually notice, trust and decide, then plans content for each of those moments.
Hook Doctrine
Our working rules for the first second of every piece, which is where attention is won or lost.
Strategy before content
Whether it is a month of organic social or a full launch, we start with what the brand needs to be known for and who it needs to reach, so every piece has a job before it gets made.
Selected work.
A few things we have filmed, styled and put out into the world lately. Tap any one for sound.
A French beauty house · In-store content
The art of presentation.
A gifting series filmed in the boutique, showing how every purchase is wrapped before it leaves the store.
A tea house · Opening-day creator content
Opening week.
A walk-through of a new tea house on opening day, from the menu board to the first sip outside.
A tea house · Social series
Drink of the day.
A short recurring series that puts one drink in the afternoon sun.
An interior designer · Social content
Pulling the palette.
A materials session filmed for social, from the first marble and burl samples to the finished selection laid out on the floor.
An outdoor shopping center · Seasonal social
Goodbye summer, hello fall.
A quick seasonal transition reel, one spin around a lamp post and a whole new wardrobe.
A hydration brand · Recipe content
Your frozen grapes are missing an ingredient.
A short summer recipe reel that slips the product into a snack people already make.
By the numbers.
Results from the last few years. Client names stay private, so each one is labeled by the kind of brand it came from.
Ways to work with us.
Most of what we make now starts in the real world, with an event, a mailer or an activation, and then travels online.
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Custom monthly retainer
For growing brands that need a whole marketing team’s worth of thinking and doing, without hiring one.
What's included
We set the marketing plan and own it month to month, leading strategy, creative and execution across social, paid, email, campaigns and events, with one team accountable for all of it.
The outcome
A senior marketing team that works like it’s in-house, at a fraction of what building one would cost.
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From $3,200/mo
For brands that need us consistently managing and improving their social.
What's included
Ongoing strategy, content, posting, community management and monthly reporting.
The outcome
Ongoing strategy, execution and optimization without building the whole team in-house.
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From $1,500/mo
For brands ready to put spend behind what is working.
What's included
Campaign strategy, creative testing, management and optimization across paid social.
The outcome
Ads that are managed, tested and improved month over month.
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From $1,250/mo
For brands that want their list to sell.
What's included
Campaigns and flows that sound like the brand, built, sent and measured.
The outcome
An inbox presence that earns its place and drives revenue.
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$2,500 per project
For brands that have the resources to execute but need stronger ideas, strategy and creative direction.
What's included
A brand and content review, creative strategy, three to four developed concepts, visual direction and a 90-day roadmap.
The outcome
A clear creative direction you can execute internally or bring back to us for production.
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Starting at $5,000 per project
For brands that need high-quality creative assets without ongoing social management.
What's included
Creative planning, social-first video, photography, campaign assets, UGC-style creative and paid ad creative.
The outcome
A defined collection of ready-to-use assets.
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From $8,500
For brands launching something and needing every channel to move together.
What's included
Coordinated launches across social, paid ads, email, influencer content and digital creative.
The outcome
One cohesive campaign brought to life across the touchpoints that matter.
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Custom quoted
For brands celebrating something or looking to create a memorable brand moment in person.
What's included
Pop-ups, launch events, experiential marketing, brand experiences and community events.
The outcome
A moment people show up for, captured so it keeps working online.
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Custom quoted
For brands that want the right people talking about a launch.
What's included
PR packages, creative gifting concepts, influencer seeding, custom packaging and mailer campaigns.
The outcome
A send worth opening on camera, and a list of people who did.
Ongoing partnerships can be taken on their own, combined, or rolled into a fractional marketing department. Every project starts with a conversation about what you are making and when it needs to be out in the world.
Two sisters walk into an agency.
Rising Tide Social was founded in 2020 by sisters Natalie Martin and Allyson Kirchberg. Allyson likes a plan. Natalie usually has another idea before the plan is finished. Our clients get the benefit of both.
We started with social media management and kept getting more involved. A content calendar became a campaign. A shoot became a chance to rethink how a brand looked. The work grew because we could see the potential—and wanted to be the ones to make it happen.
Today, we’re a team of strategists, account leads, creators and designers working across social, content, campaigns and real-world experiences. We get to know your business well enough to have an opinion, bring ideas you wouldn’t have arrived at internally, and stay hands-on through production and launch.
You shouldn’t have to figure out the interesting part before you hire us.
our clients have been featured in
Notes from the work.
Things we are reading, making and taking apart, shared in the open. New pieces go up as we write them.
Field Notes
Short observations on culture, platforms and where attention is going.
Case Notes
How a piece of work came together and what it did once it went out.
Teardowns
A close read of another brand's campaign and the reasons it worked.
Tools
Templates and checklists you can use today, starting with the Scorecard.
Your social might not be bad.
It might just be doing less than you think.
So. What’s going on?
Give us the unpolished version.
Almost out the door.
Your email app should have opened with your note filled in. Hit send there and it comes straight to us. If nothing opened, copy your note and send it to natalie@risingtidesocialco.com.
Based in San Diego — serving nationwide.